e-book Feed Yourself: How to get off the industrial food grid and have a normal diet.

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The easiest way to make a big difference is to go by train or not take as many flights. Cows and sheep emit large quantities of methane , a powerful global warming gas.

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Poorly insulated housing requires large quantities of energy to heat. If you have properly insulated the loft and filled the cavity wall, the most important action you can take is to draught-proof the house, something you can do yourself.

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Those with solid brick or stone walls will also benefit from adding insulation , but the financial benefits are unlikely to cover the cost of doing the work, over time. Your fuel use may fall by a third or more, repaying the cost in lower fuel bills. If car travel is vital, think about leasing an electric vehicle when your existing car comes to the end of its life. A battery car will save you money on fuel, particularly if you drive tens of thousands of miles a year.

Even though the electricity to charge your car will be partly generated in a gas or coal power station, electric vehicles are so much more efficient that total CO2 emissions will fall. Rather than buying a new electric vehicle, it may be better to keep your old car on the road by maintaining it properly and using it sparingly. The same is true for many other desirable items; the energy needed to make a new computer or phone is many times the amount used to power it over its lifetime.

If you have any energy-guzzling halogen lights in your house — many people have them in kitchens and bathrooms — it makes good financial and carbon sense to replace as many as possible with their LED equivalents.

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They should last at least 10 years, meaning you avoid the hassle of buying new halogen bulbs every few months. Not only will your CO2 footprint fall, but because LEDs are so efficient, you will also help reduce the need for national grids to turn on the most expensive and polluting power stations at peak demand times on winter evenings. Frequent use of a tumble dryer will add to your energy bill to an extent that may surprise you.

ihatestaging.userengage.io/la-mujer-del-pelo-rojo.php Simply buying less stuff is a good route to lower emissions. Buying fewer and better things has an important role to play. Bananas, for example, are fine because they are shipped by sea. It was a paid marketing campaign. Today, the reach of the video is more than 3. He looped in Kolkata-based influencers, who shared food-related content on their social media channels.


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Blogging has emerged as a robust online content marketing and branding tool. Blogs have been rated as the 5th most trusted source for accurate online information. Today, blogs are one of the foremost online media platforms, impact individuals in their buying and eating choices. As food bloggers are becoming the new influencers of the industry, numerous eatery administrations are taking advantage of their online presence and are welcoming bloggers to review their restaurant.

Hence, food blogging, which many started off as a mere hobby, have now become a full-time profession. Hence top restaurant management invites them and other influencers such as Astha Modi and Payel Rakshit to review their properties and write on culinary activities. Not all bloggers are or can be influencers. Food critic and influencer Rukshana Kapadia of The Culinary Commentator loves anything remotely related to food.

S Ramani, managing partner, 6 Ballygunge Place, one of the most-sought after food destinations in Kolkata, also admits that food bloggers are gaining momentum and helping in attracting business. However, he is quick to mention that not every blogger is to be trusted. Planning to take out your close ones for dinner? Reviews on other social media channels such as Twitter, Instagram, Pinterest and Facebook also influence the decisions of the hardcore foodies. Also, the food influencers with their creativity and thought leadership bring in the new audience too.

And interestingly, food influencers and bloggers played a key role in the widespread awareness of the culinary event. Sweety Dutta, Assistant Marketing Manager — Dineout, Chennai, who is an influencer herself, admits that a brand cannot always reach everyone but an influencer plays a vital part in digital marketing space to spread the word. Influential bloggers played a very important role in making GIRF a big hit.

It’s the Working Supply of Your Food Storage.

When your favourite celebrity endorses your favourite brand, you also like to use that brand. Celebrities play a key role in consumer buying behaviour.


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Back home, our experts place their bets on influencer marketing. Atreya totally rides on the influencers when it comes to promotion of a new restaurant in Kolkata. He informs that today consumers are not gullible and rely more on the influencers and bloggers for their expert comments. At times, a social influencer can also be paid but they mostly use the product and then give their expert comments.

Rana, too, believes that with the proliferation of too many celebs endorsing products blindly, brand empathy is slowly waning. Today, even before we gorge on the perfectly spongy red velvet cake, we post a beautifully edited photograph of the cake on Instagram. More than eating food, today we love to show the world what we are eating. Social media has changed the way we eat, shop and travel.

We visit YouTube for instant recipes, refer to Facebook groups for travel insights or tweet to our favourite chef Sanjeev Kapoor to seek expert advice on food. Personally, I refer to Facebook page Tasty for quick and easy-to-make recipes. Also, nomnom has been used on Instagram for food-related photographs nearly Santanu Mukherjee, digital marketing head of Indus Net Technologies and also a self-confessed foodie, admits that genuine food bloggers today operate across various social media platforms such as Facebook, Twitter, Instagram, and Pinterest, in addition to posting on their blogs.

Over time, they gain followers, who trust their opinions.